You need to examine who your target audience is to understand how to effectively use these promotion techniques.
The following website categories should have these target audiences as their main theme:
|Anyone interested in UKIP.||People looking to find out who their MEP are.||People looking to find county-wide information on UKIP meetings, branches etc.||Information on the branch:||Information on the MEP:||Information on the candidate:|
|National Press||People trying to find information on UKIP locally.||Events, meetings, local issues, AGM, committee, contact details etc.||Events, meetings, speeches, campaigns, how to contact etc.||Events, meetings, policies, how to contact etc.|
Peer to Peer
Peer to peer or word of mouth is the most powerful way to quickly result in large amounts of visitors. This is where a visitor to your site is sufficiently impressed to tell other people about the website.Search Engines
Search engines such as Google, Bing, Yahoo or MSN will be another major source of visitors discovering your website. Don't bother with search engine optimisation unless you know what you are doing. Concentrate on making your website informative.
However, make sure that you have filled in the following relevant tags and meta sections:
- <meta name="description" content="Summarise the content of the page here.">
- <meta name="keywords" content="aaa, bbb, ccc, Batten, UKIP, etc.">
- <title>Up to 69 chars; this will be used for bookmarks etc. & appear on browser tabs.</title>
Cross-references from other sites such as http://www.ukip.org/ and other branch websites will be a source of significant visitors, people who are much more likely to be interested in the site content.
Online directories are useful to get quality links to your site.Direct
Direct visitors are visitors who have been given the URL on paper, for example in your local newsletter. An effective way to get people to visit the site. Remember to include it on all you election and marketing literature!Don't Forget to Let Us Know!
Send the web team an email, and we'll help get you get the relevant UKIP listing entries, starting with ukip.org.